The Contextual Analysis of Social Media in Uganda

Around the world, the use of social media became a tool of ‘insecurity’ and for creating social change, leading to peace. Much of the impact was felt in the Arab world, and somewhat in the west, triggered by social economic discontent and maladministration.

Apart from North Africa, the rest of the continent was not affected. It is yet to experience hostile political activism from its (social media) use. When the conditions for war became ripe, social media aided revolts against regimes.

The general use of social media websites in Uganda by mostly young, curious, and adventurous people in universities and well-to-do homes started in 2006. The earliest site to offer and popularize social networking services was It was famous for its highly graphic and eye-catching features. The insurrection of was a year later.

The blocking of from access by university students provided the Facebook service provider monopoly over the market, as there was no other option for young people to start online relationships and share what was on their minds.

When came into being, it spread like wild fire, so much that no one escaped. Now it is the most used social media by far in the world; all universities, corporate bodies, service organizations, and most Ugandans access internet, with greater use of Facebook.

Hardly do staffs of organizations and companies spend a single day without checking in for chats, getting to know the minds of other people, and starting new relationships. In Spotify luisteraars kopen fact, to most users, visiting the site is a priority, despite having highly engaging schedules at work places.

The use of social media for political reasons is still row in Uganda, though; there are some aspects of it emerging, especially visible during campaigns for political offices. It is limited more to expression of what subscribers have on their mind, for cementing social relationships, to pass time, to start romantic relationships, to promote business ideas, and to trace old friends.

It also provides an alternative means of communication, cheaper than other media channels in many respects. While telephone calls cost more than a dollar to make a point to a single person around the world, the same amount enables mass communication, until exhaustion when social media sites are taken advantage of.

Without having to meet high costs of travel abroad and back home to meet several tasks, it takes only almost no time and effort in some places of the country, which have access to internet, to fulfill several tasks in much less time.

The manufacture of internet-enabling phones made life in the world of social media even more interesting; without having to go to class to learn how to use it, barely with so little to learn, majority of young people now use it, though, internet knowledge is limited to chatting and betting.

But also circumstances limit them to having such amount of knowledge, to survive through betting and maintain loving relationships. The life-system in Uganda orients citizens to work hard to survive, rather than complain about leaders and politico-economics. Politics is an end for the ‘idle,’ and a reservation of those already surviving by it.

Social media is most respected in the modern world for its role in generating and spreading violent protests and armed rebellions around the world, most especially in the Arab peninsula.

While that is true, social media can be put into good use, without compromising peace and stability. For example, it can be used to promote business ideas and organization values in the eyes of clients.

The widespread poverty, limited incomes, and low savings, whether perpetuated by the political class, motivate Ugandans to work harder and live on than generate conditions for violent change. A lot of people struggle to find a meal a day; the able-to-dos are restricted to certain choices of food that are cheap, and do not constitute balanced deities. Under such circumstances, social media is applied to seek and share strategies for escape, amongst which is the adoption of the tool of violence.

Thinking hard about the situation provokes one to wonder whether the bad socioeconomic situation was deliberately conditioned by government to influence citizens to focus more on developing survival strategies necessary to obtain primary needs (food and meaningful standards of living) than give them space and time to nurse nationalistic feelings for situation change, through channels as social media.

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